TheStormRoom Concludes Its Sessions at FOMEX with Promising Youthful Innovations

TheStormRoom at FOMEX concluded its three-day sessions, selecting three winning ideas for development and implementation in collaboration with industry partners.

Riyadh, February 21, 2025, corresponding to 22/08/1446 H

TheStormRoom wrapped up its sessions and workshops after three days of activities at the fourth edition of the FOMEX. The initiative concluded with the selection of three winning ideas, which will be developed and implemented with the support of several partners. These include:

  • A short-format program for social media platforms aimed at correcting misconceptions.
  • A creative television advertisement celebrating the Year of Handicrafts.
  • A documentary program concept.

As part of the FOMEX, the initiative aimed to create a creative space for participants to develop practical and executable ideas in media and content creation. Throughout the program, participants engaged in specialized workshops on digital content creation, TV advertising, sponsored content, and documentary and television program production. Each workshop concluded with a brainstorming session, generating five creative ideas daily, from which one winning idea was selected each day for further development.

The initiative hosted 22 participants daily, under the guidance of renowned media professionals who have made significant contributions to the industry both locally and internationally. These experts, representing leading media organizations, provided participants with an opportunity to gain hands-on experience and directly interact with some of the top figures in the media industry.