Riyadh Hosts the Creative Industry Summit

The capital city of Saudi Arabia, Riyadh, hosted the Creative Industry Summit, a symbol of excellence and innovation in the fields of advertising, media, and creative industries. The summit featured numerous events and interviews with influential figures in the media industry, including the CEO of MediaTurtiles, Mouaz Al Hamami. In his statement, Al Hamami highlighted how Western narratives dominate screens and media, always setting the standard and reference. He, proposed an alternative, suggesting that we should tell our own deserving stories, which can be found everywhere around us.